Turning innovation into organizations that grow.
Yoonjebang studies how organizations change, how people perform, and how technology becomes new business value.
Research group of Professor Jeewhan Yoon
Explore Research →Where innovation meets organization.
Yoonjebang is the research group led by Professor Jeewhan Yoon at the Graduate School of Technology Management, Korea University. We connect leadership, motivation, and commercialization into one research agenda — asking how organizations transform, innovate, and turn technology into new ventures.
Four questions we study.
From how firms change to how new technologies become new businesses.
Organizational Change, Innovation & Leadership
How organizations transform, adopt innovation, and are led through uncertainty.
Motivation & Performance Management
What drives individuals and teams, and how performance systems shape outcomes.
Technology Commercialization & Roadmapping
Turning R&D and technology into market value through strategy and roadmaps.
New Ventures & Entrepreneurship
Founding, growing, and scaling new businesses and business models.
Prof. Jeewhan Yoon
Professor, Graduate School of Technology Management, Korea University
Professor Yoon researches organizational change, innovation, and leadership, with a focus on how firms commercialize technology and build new ventures. He previously advised clients across industries at McKinsey & Company and taught management at California State University, Los Angeles.
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